Coaching company set for stronger brand image

Written by Matt Somers on . Posted in Thoughts from that Coaching Bloke

Here’s a wee PR thingy that our friends at Pulse Creative Marketing produced. The rebranding exercise referred to was an interesting exercise in how we all need to make sure we’re communicating a consistent message these days. I think that applies to big corporates and individuals alike. Whether your promoting a multi million dollar ad campaign or putting your CV together, it’s all about creating a brand image.

Anyway, here’s the piece:

A leading Sunderland-based training company is set to boost their own performance, after receiving an extensive rebrand from a growing marketing agency.

Matt Somers, author, practitioner and coach, established Peak in 1999. Since then the company have delivered coaching skills training to managers and team leaders across the UK and Europe, building an impressive client base which includes Citigroup, Scottish & Southern Energy, Toyota and Northumbrian Water. After realising different strands of the company were clouding the overall perception of Peak, Matt called upon Pulse Creative Marketing for a rebrand.

Matt said: ‘Having worked with Pulse in the past, I knew they understood the different parts of Peak and would help us to create an image that would appeal effectively to all of our customers.”

Pulse and Matt outlined two clear elements of Peak, which needed to be refined and branded separately. Matt’s growing individual reputation often preceded the Peak brand, so it was decided that the coaching and training services, offered for SMEs, and new businesses, would be branded simply as Matt Somers Coaching Skills Training, allowing this arm of the business, and Matt’s growing reputation, to become prominent within the company image.

Matt Somers said: “The entire marketing process with Pulse has allowed us to re-imagine the way in which our business is perceived. Since the rebrand, we have seen an incredible increase in sign up for our entire range of services, and we have recently been recognised by the Association of Coaching, for our two day residential course, one of our many programmes under the Matt Somers – Coaching Skills Training brand.”

Paul Finch, Pulse Marketing Manager said: “After working with Matt sometime ago it was nice to work with him again to help develop the brand so the business can continue to grow and develop. I wish him every success with the future of his business.”

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