As many of you know, for many years I’ve traded as Peak. This was because when I was starting out, a lot of potential clients were very uneasy about using this untried guy and wanted the reassurance of dealing with an ‘organisation’. This usually meant an expectation of a track record, testimony, staff and an office (all of which I had) and sometimes of a marble reception area, a fountain and a fabulously attractive receptionist (only one of which I had)
In other words, I needed a brand which appealed to the “Nobody was ever sacked for buying IBM” mentality. There is nothing wrong with this; I quite understand. Purchasers of coaching and training are committing their organisation’s time and money; always scarce resources.
After a while though this branding began to creak a bit. Following the publication of my books, people wanted to deal with me in person; they didn’t want to deal with some organisation called Peak – who on Earth was that? Did this mean they were going to get me when I’m trying to secure the assignment only for some ‘wet behind the ears graduate’ (not my words) to be sent to deliver the training?
In response I’ve renamed my company, Matt Somers – Coaching Skills Training. We do exactly what it says on the tin, i.e help managers motivate their staff to higher levels of performance through coaching. I deliver the training and am behind the increasing range of coaching related digitial products we’re in the process of developing.
I’ve not abandoned the Peak name. I have a new company – Peak Training International Ltd, which will be my vehicle for non coaching related training and a means by which I can work with other partners without dilluting the simplicity of my new brand.
This has taken a long time and I’ve worked with a great firm called Pulse Creative Marketing on the design and imagery. I’d appreciate any feedback or comments on the new look and the thinking behind it.
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