I think it was Oscar Wilde who once said “stories of my demise are much exagerated” or something along those lines.
It’s been more than 60 days since I posted here; you must have been wondering what’s happened to me. Or more likely, you’re far to busy with your own life to notice that there’s been no posts or newsletters from me in a while.
In fact it’s this very fact I’ve been musing on for the last couple of months.
I started my newsletter in 2006 and withour doing much to promote it I now have a subscriber list of about 4000 which I think is great. The format has remained largely unchanged in that I like to put a hints and tips type article in first followed by dates of any upcoming talks or training and I’ve always finished with a ‘funny’.
Lately though my ‘open’ rates have dropped a lot and I’ve been thinking about why that might be:
- You don’t have time to read it
- Your inbox is full of newsletters and other stuff
- Your weapons grade strength firewall is kicking it out
Of course there is also the very real possibility that I no longer have anything useful, relevant, intersting or amusing to say to you. I’m prepared to acknowledge that this may be the case.
Added to this is the fact that the way we all consume information has changed radically even since 2006. Tweets and status updates give us enough to know whether a link is worth activating. Groups on LinkedIn and similar give us an opportunty to interact and get involved rather than just passively absorbing news.
At the time of writing I don’t know what I’m going to change or how I’m going to change it, but I’m not going to continue sending information to people that’s not useful to them.
I would love some comments here on what I’ve set out and if you could share your preferences on how you like to consume information these days, they would be very welcome too.